Digital

We're hiring a Digital Analytics Specialist to lead the implementation and management of web and mobile analytics infrastructure. This role will focus on the end-to-end setup of GA4 and GTM, ensuring robust data collection frameworks across all platforms. You'll play a key role in shaping the analytics capabilities by collaborating with product, engineering, and marketing teams.About the role:Lead the end-to-end implementation of Google Analytics 4 (GA4) and Google Tag Manager (GTM) across websites and mobile applications.Design and deploy custom dataLayer structures to support detailed and reliable event tracking.Implement mobile app tracking (iOS & Android) using GTM, Firebase, Amplitude, and Adjust.Integrate GA4 and GTM with third-party platforms including CRM systems, marketing automation tools, and product platforms.Work closely with developers and product managers to ensure consistent and accurate data collection across all digital touchpoints.Debug and validate analytics implementations using tools like Google Tag Assistant, GA4 DebugView, and browser dev tools.Maintain clear and comprehensive documentation including tracking specifications and implementation guides.Support reporting and insights delivery through GA4, Amplitude dashboards, and BI tools. About you:Strong hands-on experience with Google Tag Manager and GA4.Strong SQL experienceProven expertise in building and troubleshooting advanced dataLayer configurations.Deep understanding of mobile analytics platforms such as Firebase, Adjust, Amplitude, and GTM SDK.Familiarity with privacy regulations and consent frameworks (e.g., GDPR, CCPA) and their impact on tracking strategies.Experience integrating analytics with platforms like HubSpot, Salesforce, Segment, or similar.Ability to collaborate effectively with cross-functional teams including developers, QA, and marketing.Working knowledge of JavaScript, HTML, and browser debugging tools.

We're hiring a Digital Analytics Specialist to lead the implementation and management of web and mobile analytics infrastructure. This role will focus on the end-to-end setup of GA4 and GTM, ensuring robust data collection frameworks across all platforms. You'll play a key role in shaping the analytics capabilities by collaborating with product, engineering, and marketing teams.About the role:Lead the end-to-end implementation of Google Analytics 4 (GA4) and Google Tag Manager (GTM) across websites and mobile applications.Design and deploy custom dataLayer structures to support detailed and reliable event tracking.Implement mobile app tracking (iOS & Android) using GTM, Firebase, Amplitude, and Adjust.Integrate GA4 and GTM with third-party platforms including CRM systems, marketing automation tools, and product platforms.Work closely with developers and product managers to ensure consistent and accurate data collection across all digital touchpoints.Debug and validate analytics implementations using tools like Google Tag Assistant, GA4 DebugView, and browser dev tools.Maintain clear and comprehensive documentation including tracking specifications and implementation guides.Support reporting and insights delivery through GA4, Amplitude dashboards, and BI tools. About you:Strong hands-on experience with Google Tag Manager and GA4.Strong SQL experienceProven expertise in building and troubleshooting advanced dataLayer configurations.Deep understanding of mobile analytics platforms such as Firebase, Adjust, Amplitude, and GTM SDK.Familiarity with privacy regulations and consent frameworks (e.g., GDPR, CCPA) and their impact on tracking strategies.Experience integrating analytics with platforms like HubSpot, Salesforce, Segment, or similar.Ability to collaborate effectively with cross-functional teams including developers, QA, and marketing.Working knowledge of JavaScript, HTML, and browser debugging tools.